Transdisciplinary Design

To promote and enable collaboration, creativity and innovation by developing a sense of community. With a strategy that crosses many disciplinary boundaries, thereby creating a holistic and collaborative approach to design, with an openness to share knowledge and ideas.

Design Research and Development

As a Transdisciplinary Design Consultant, I am able to offer clients my experience in Research & Development for a range of design projects.

I have previously researched, designed, developed and patented a modular concept for a stainless-steel counter and servery system for bars and restaurants. This product has been a market success for 25+ years.

Cafe Tabac Chez Pauls Paris Andre Renoux (1939-2002)

Transdisciplinary Design - The Cheltenham Pedersen - Aristocat of Bicycles

I have also created a music and dance venue for a clientele with a range of musical tastes. This enabled a 900% increase in turnover in less than 2 years.

I have also successfully transformed and re-engineered products, brochure and poster design and had my designs nominated for Design Council Award.

Marketing and Communication

As a Transdisciplinary Design Consultant I am able to offer clients my experience in Marketing & Communication.

I led the instigation of design media reviews for television, radio, newspapers, magazines, ITV (Our House) BBC 2 (Science in Action) Radio 4 (Going Places) Observer, Sunday Times, The Face, Financial Times.

I coordinated a competition for a group of design students to design a display stand for a national show, the winning idea resulted in national press coverage for a product launch.

I’ve created a successful sales and marketing strategy by targeting customers and performers alike, who desired unusual musical events, which became known as a ground-breaking alternative venue.

I’ve also created targeted and planned a campaign to sell a product with a minimum advertising budget, using the media and product image to produce the reviews and sales in national and international markets.

Collaboration

I have been advising and mentoring clients for over 50 years to achieve both their design and project goals.

The aspect of my transdisciplinary design work that I’ve always enjoyed the most is meeting clients, discussing their ideas, inspiring them with possibilities they haven’t considered, and helping them to decide exactly what they want to achieve.

My love of discovering what makes people tick is matched by a curiosity about all areas of design, and life in general.